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Old-old Maister… and as Always Good

08.08.2013
Rubric: Uncategorized

How many times the lawyers were told that clients enjoy and appreciate… And firms are still spending enormous budgets on marketing, not always particularly understanding, how and why they spend the money. Well, all do that… That’s the way!
Besides, partners continue playing their favorite game «Surprise me», changing their marketing managers, directors and highly respected external consultants, as gloves… Hoping that they will find or invent a special pill of “innovative marketing” , which will immediately heal the firm from the need to work on relationships with their existing clients and to get the new ones. Read it here — shifting (and not sharing) responsibility to the others’ shoulders. By the way, in my practice I have not met the most «bull’s eyed» position, than a marketing coordinator or director of business development (depending on the size and ambition of the company).
Not long ago I came across an interview with David Maister given by him in the far 2001. The feeling was that it was written (well, at most!) a couple of years ago. All the same — good, eternal “know your client” and “keep your clients’ satisfaction at 100% point, don’t compromise”.
I cannot avoid sharing – David Maister’s interview (Journal “The Practicing CPA”, March-April, 2001).

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