I get a lot of metaphors and analogies which describe the management processes in their business (worthy of publishing a book of inside professional jokes) from communicating with the partners of the legal firms. Interesting is the fact that in real life (when there is no need to speak at the conference or play cool in front of the clients, colleagues, and trendy consultants) the majority of the partners do not think in categories of marketing, PR, HR or IT, knowledge management, finance etc, leaving these terminology to the hired managers.
The business owners think simple, bright in a form of specific sets of tasks and in most of the cases asking themselves questions:
- Where to get the job (equals money)?
- How to execute it on time and economically?
- Who will be doing it?
- How to distribute a profit as resulted of stages 1-3 ?
September – October is a season of partner retreats and strategic sessions, which are aimed to finalize the results of the current year and set a development vector for the upcoming year. It is then followed by the process of business planning for 2015.
The high degree of uncertainty, currently existing on the post-soviet markets makes this process rather difficult. The fear of planning in these circumstances, leads the firms of middle and small size to switch to a short-term planning, and I would assume they soon stop any planning activity at all.
To my opinion, it is a good time for the partners to analyse:
- which out of the four steps described above are not working properly in the system and why?
- where the system is not resilient enough in order to adapt to the challenges and change in the priorities?
- where the effectiveness is lost and consequently, the profitability also?
As a consequence, it is necessary to critically look at the current system of business management and maybe the structure itself.
This is the agenda for partnerships for the autumn season of 2014, to my view.
It is time for fast (but not spontaneous) reactions, flexible solutions and simple (but not primitive) view on own business. It is time to set new business priorities in business for many market players.